Health Care Bill Should Be Legal - 1601 Words

The Health-Care Bill has finally passed through Congress and the Senate. All Americans should now be able to afford health care. After several revisions, the bill has passed. Some parts of the bill will not take effect until 2014. One of those examples is to make it mandatory for everyone to purchase some type of health care insurance.We do not believe this Health-Care bill will have detrimental effects on our current health-care program. Once new competitive insurance markets open for business in 2014, individuals buying coverage comparable to what they have today will pay 14-20 percent less. This will be a plus for us. My husband and I have good insurance at the present time, which is an incentive for workers to remain with his former†¦show more content†¦The bill will also put a stop to denial of health care for people who have preexisting health problems, or forcing them to pay high premiums for what care they already have. I feel I can relax now that this is off the ta ble and will soon be in action. Sources: Rochester Sentinel, March 19, 2010, Front page, Dems Sweeten Health Bill. Rochester Sentinel, March 26, 2010, Page 2, Dems Complete Health Care Fight With the Final Touches. http://www.npr.org/templates/story/story.php?storyId=125004701 For those of you who did not get a chance to watch the program on Obama s New Health Care Bill, on Tuesday, March 23, 2010, this is everything you need to know about this bill. Even if you did watch this program, but did not fully understand what will be going on in the near future, this is the only resource you need to learn about the conditions which are stressed by this new health care bill, which was signed both by the President and Vice President on national television. Those of you who are in larger companies such a banks, cell phone companies, grocery stores, fast food chains, and super centers, you should not have much to worry about. All companies which have more than 50 employees, have a mandatory law that they must provide some type of medical insurance for you, after a certain amount of time while you have been working there. This means that they willShow MoreRelatedThe Pros And Cons Of Legal Care1617 Words   |  7 Pageslike Grouper will be even more effected consider ing that only 2% of their caregiver population speaks Spanish. If the health committee sees that not only do the employees not agree with the bill but the hospitals do as well they may reconsider their bill. Lastly and most importantly we have to get the payers and the community involved. Laying out the facts, showing them how this bill will not only effect the hospital but the communities and population it serves is key. With the majority of our hospitalsRead MoreAmerican Performance Management Of The Health Care System1566 Words   |  7 PagesHealth Care System is the maintenance and improvement of physical and mental health, especially through the provision of medical services. America is the 37th ranked country which provided better health care, according to the World Health Organization. Although, United States spends more money on Healthcare than other countries still, this country was not in a better place in the Healthcare system compared to the western countries. Ameri can performance management of the Health Care system wasRead MoreThe Rights Of The United States1356 Words   |  6 Pages 2002). Bill Clinton’s administration enacted Personal Responsibility and Work Opportunity Reconciliation Act of 1996 (PRWORA) in which significantly limited the eligibility of legally admitted immigrants to benefit from any of the public programs stated above. Human rights were not considered when this bill was enacted, as Clinton’s administration neglected to consider the lawful permanent residents and their families who benefitted from these health care programs. Prior to this bill, lawful permanentRead MoreLegal Aspects Of Medical Legal Partnerships1452 Words   |  6 PagesBackground Medical-legal partnerships (â€Å"MLPs†) are collaborations between lawyers and medical professionals that provide an integrated approach to addressing the complex social and systemic issues impacting health, especially in vulnerable populations. MLPs have three core components (Lawton Tyler, 2013; Sandel et al., 2010). The first component is legal advice and assistance, which is meant to address the legal needs of individual patients and positively impact individuals’ health. Legal professionalsRead MoreEssay On Affordable Care Act1325 Words   |  6 PagesCharles Napier Healthcare reform and the Affordable Care ACT and how it relates to the Electronic Health Record. The Patient Protection and Affordable Care Act (also known as Obama Care) was passed by congress and signed into law by then President Barack Obama in March of 2010. The plan was promised to lower health care costs for millions of Americans while adding 30 million people to the covered pool of individuals in the country. The plan was first introduced as legislation in the US HouseRead MoreThe Principles Of Fiscal Management Essay1184 Words   |  5 PagesWith health care constantly reforming, the financial and legal aspects of health care are very important for advanced practice registered nurses (APRNs) to understand. Furthermore, the need for legal implications intensify as the role of APRNs continues to grow in the healthcare industry. One article suggests that the longer a nurse practitioner (NP) is in practice, the more likely he or she will be sued (Ullman, 2015). More than 73% of NPs who have been sued had been in practice 11 or more yearsRead MoreSocial Issue : Safe Injection Sites1601 Words   |  7 PagesBill C-2, commonly known as the Respect for Communities Act, was initially introduced to the House of Commons on October 2013. Bill C-2 passed through its first and second readings in less than eight months; its third reading took place on June 10th, 2015 and it was assented on June 1 8th, 2015 (Parliament of Canada, 2015). Bill C-2 was created as a response to a Supreme Court ruling that ordered the federal Minister of Health to continue to provide an exemption to the Controlled Drugs and SubstancesRead MoreIllegal Immigrants Should Receive Health Care Essay1313 Words   |  6 Pages  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  America needs comprehensive health care reform, and immigrants should be a part of the movement.  Ã‚  But many American citizens might ask that pertinent question: why should they cover the expense for illegal immigrants to access health care?  Ã‚  The answer is plain and simple: until congress passes immigration laws that work, people are going to migrant here illegally.  Ã‚  And to deny migrants access to affordable health care, Americans are not only denying them their human right, they areRead MoreThe Affordable Care Act833 Words   |  3 Pagesyou were in an a comma and you already made choices about what you want to do before you were in an a comma,your parents should have the right to decide something else for you because your choice of what you want to do may not be the right choice as you think it would might be. â€Å"In 2010, a new Patient’s Bill of Rights was created along with the Affordable Care Act. This bill of rights was designed to give new patient protections in dealing with insurance companies. Some of the protections startedRead MoreThe Affordable Care Act Essay1152 Words   |  5 PagesTo what extent should the Affordable Care Act â€Å"Obama Care†, be the responsibility of the Federal government, and not the burden of the state under the guidelines of Federalism? In the past years down to 2008 we the people have heard conflicting arguments about the Affordable Care Act, also known as â€Å"Obama Care†. Obama Care is a health insurance plan ran by the federal government. A health insurance plan in which everyone in the United States is eligible to have weather you are rich, middle class

Alzheimer s Disease And Its Effects - 1575 Words

Abstract: According to data available from the Alzheimer’s foundation every 67 seconds someone develops Alzheimer’s disease and currently at least 5.3 million people are affected by the disease. The numbers are expected to grow as 75 million baby boomers transition into retirement by 2030. Alzheimer disease is a brain disorder that causes decay and dis- function of neurons resulting in memory loss, speech and language impairment. This can also extend to challenges in physical and social behavioural. The brain, consisting of the cerebrum, cerebellum and brain stem is the primary target of Alzheimer’s disease. At three pounds the brain has a network of arteries and a folded cortex that is responsible for memory and movement. These functions are facilitated by a network of neurons. Alzheimer’s disease interferes with these neurons by disrupting electrical transfer; Death of brain cells is inevitable as the cortex shrinks becoming incapable of developing thoughts and me mory. The Alzheimer’s patient experiences an altered personality with family members becoming strangers. In addition, the real and abstract aspects of architecture can be exploited to create facilities for senior citizens and Alzheimer’s patients utilizing designs that stimulate behavioural adjustments associated with cognitive stamina. Patients can then occupy environments that communicate with the brain through the senses orienting them towards restorative behaviours that counter the advance of Alzheimer’s. TheShow MoreRelatedAlzheimer s Disease And Its Effects932 Words   |  4 PagesAlzheimer’s disease Alzheimer’s disease is a mental disorder that catches up to many while in middle or old age, due to generalized degeneration of the brain. It is the most common cause of premature senility. What causes this disease? Experts believe that Alzheimer s develops as a complex result of multiple factors rather than any one overriding cause. Alzheimer’s may result from the central nervous system including brain tumors, head injuries, and other diseases. They can also result form infectionsRead MoreThe Effects Of Alzheimer s Disease Essay1107 Words   |  5 PagesTopic: The effects of Alzheimer’s disease General Purpose: To inform Specific Purpose: To inform my audience about the effects of Alzheimer’s Disease. Thesis Statement: Alzheimer’s disease adversely affects the patient’s brain, behavior, and daily life. I. Introduction A. Attention Material: At some point in the sixth grade, early one morning, at around 3 a.m., I woke up to an eerie feeling. I felt as though someone was watching me, and to my surprise, someone was. I woke up to a perplexed faceRead MoreAlzheimer s Disease And Its Effects1701 Words   |  7 Pages Alzheimer’s disease is predicted to affect 115 million people worldwide by the year 2050 (Aggarwal, Neelum). This debilitating disease was mostly in the dark to scientists until 2011 when they were finally able to develop a way to observe and study the development of the stages of Alzheimer’s. A lot is still largely unknown about the disease and current studies aim to categorize, provide infrastructure, provide early detection as well as research possible treatments for the disease (Aggarwal, Neelum)Read MoreAlzheimer s Disease And Its Effects1188 Words   |  5 Pages Alzheimer s disease is a cognitively degenerative disease with irreversible side effects. The disease was first discovered in 1901 by the late German psychiatrist Alois Alzheimer while he was working with a fifty year old patient by the name of Auguste D. Since the disease s discovery, scientists, psychiatrist, and many other medical professionals have worked diligently to learn more about the disease s effects and potential treatments to hinder its rapid progression. Alzheimer s disease isRead MoreEffects Of Alzheimer s Disease : Description Of The Disease1572 Words   |  7 PagesEffects of Alzheimer’s disease Description of the Disease Alzheimer’s disease is a neurodegenerative disorder which attacks brain cells and neurons. This disease results in loss of memory, lower thinking capacity, loss of coordination and poor language skills. Alzheimer disease is majorly caused by brain cell death where neurons producing acetylcholine or neurotransmitters breaks connections with other nerve cell resulting to inflammation in the brain system connection (Munoz Feldman, 2012). WhenRead MoreAlzheimer s Disease And Its Effects1056 Words   |  5 Pages Alzheimer’s disease BEFORE AD Alzheimer’s isn’t new to us. The name just changed. Before Alzheimer’s was dementia. That has been around for quite some time. For the bizarre behavior of humans with dementia, people began to do spiritual â€Å"treatment† to people. Putting the patient in asylums. Back then people did not worry about the disease because they would only live for about 30 years (Kelly,2008). In the eighteenth century, a French doctor named Mr. Pinel believed that mental illnesses had aRead MoreAlzheimer s Disease And Its Effects Essay1402 Words   |  6 Pagesused to describe a disease or disorder that affects brain functioning by a decline in metal ability that can progress enough to interfere with daily life. There are different forms of dementia, such as Huntington’s, Parkinson’s, Vascular, and Frontotemporal, but the number one type of dementia is Alzheimer’s disease. According to the Alzheimer’s Association, one in nine Americans older than the age of 65 currently have been diagnosed with Alzheimer’s disease. Alzheimer’s disease is an irreversibleRead MoreAlzheimer s Disease And Its Effects On Society1009 Words   |  5 PagesAlzheimer’s disease, also known as AD is often insidious on set, it can take months up to years to go from a mild to severe impairment. (Mayeux, 2010) The disease is irreversible and has no cure. â€Å"The disease affects 500,000 Canadians, 71,000 of those are under the age of 65† (VanDenBroek, 2013). AD affects the person by impacting their neurological function, their cognition and their behaviour. Alzheimer’s disease is a neurodegenerative disorder, it affects two pathological hallmarks: amyloidRead MoreThe And Its Effects On Alzheimer s Disease Essay1311 Words   |  6 Pagesâ€Å"more than 5 million Americans are living with Alzheimer’s disease† and this number is expected to triple by the year 2050. The AA website states that Alzheimer’s is the 6th leading cause of death in our country with 1 in 3 seniors dying from Alzheimer’s or other types of dementia. Because this disease effects so many people and because its symptoms are so devastating, scientists are continually searching for the cause of Alzheimer’s disease (AD) in attempt to find treatment or a cure. Some scientistsRead MoreAlzheimer s Disease And Its Effects1021 Words   |  5 PagesAlzheimer’s disease is a neurological disorder, in which one progressively loses memory, thinking skills, and the ability to perform activities of daily living. Alzheimer’s is a form of dementia also called senile dementia, and two thirds of dementia cases are from Alzheimer’s disease (ZZZZ). This disease usually effects the older generation, early 60s to late 60’s. According to the National Institute of Aging, over 5 million Americans have Alzheimer’s, and it is ranked the sixth leading cause of

Case study euro disney Free Essays

Being a staff assistant to the Euro Disney president, a grand inaugural will be considered highly important. The maximum hype that the place is going to achieve is during the opening days. While we take all the efforts to bring in a big mass of people, it is also our responsibility to keep them with us for the future business. We will write a custom essay sample on Case study euro disney or any similar topic only for you Order Now For the same reason price skimming and expensive accommodation Is not recommended to an extent. Making the people experience what we have to offer Is more Important than setting a high price. An entertainment business Is something that will be always up as long as we keep up their expectations. Glenn them a homely feel first and providing an exceptional satisfaction In the Minimal days will grow the customer database. So a pricey tag should not be received at first Itself. Keeping the price low would attract more customers and the volume of the business will be more In which all kinds of people could participate. Keeping a higher tier makes a particular set of people to be a part of and the volume could be less In terms of gross profit, So moderate pricing is advisable to keep the business up with the support of all the classes. Every organization keeps a target and the time frame in most organization would be around six months to have a fair analysis. If they are not being met, the contingency planning has to be in place. We will have to look deeply into the key factors being the decreased number of visitors. The main revenue is the visitors, if they are not coming in; there is no generation of revenue. So a much more effective business plan has to come into effect. I feel implementing a set of new packages has to be introduced where the one time entry fee includes all the rides, weekdays’ unlimited rides, Group packages and bonus coupons has to be included too. In terms of marketing, this place should be a venue for major concerts and occasions. Issuing of a day pass that includes the concert fee and the rides can help to bring in a huge volume. Serving unique food and refreshments will give them an entirely new experience and this crave can increase the revenue from the hospitality wing. Making eels with big corporations, educational institutions and organizations can also be an effective way of developing business. The place should be always lively by hosting various entertainment shows and good media attention has to be established by projecting new rides and testimonials. We need to make a monopoly in giving an unmatched experience and not by the brand name. It gets successful when people wont give a second thought about Euro Disney when It comes to leisure. As an Operational Vice President of Euro Disney, I will Implement strong professional ethics ND customer satisfaction culture Inside the organization. Also would make leaders among the groups who can oversee the employee performances and give adequate training or allocate them to different areas of the organization where they can out shine much better. This Industry Is all about serving customers and making them happy. Employees are the better face of the organization, so they have to be well groomed In and out. How to cite Case study euro disney, Free Case study samples

International Expansion of the Starbucks †MyAssignmenthelp.com

Question: Discuss about the International Expansion of Starbucks. Answer: Introduction The report talks about the international expansion of the company's one product. The paper shows the evaluation of the expansion of the business in the potential market. The organization selected for the international expansion is Starbucks and the product of the company selected is coffee. The emerging markets of the business include Mexico, Brazil, India, South Africa, and China. These are the emerging potential market for the business. The company is already inroad into the Chinese market but definitely, there is still a need for the expansion in these markets. The potential market for this report selected is Italy. Italy market is the best potential market for the Starbucks expansion (Forbes, 2015). The report includes the evaluation of the coffee of the Starbucks in Italy. The Italy market analysis is considered to figure out the strategy that is going to help the company for the expansion. The company needs to think of the mode of entry, for entering into the chosen market. Overview of the company Starbucks Corporation is an American coffee company, who was established in the year 1971 in Seattle, WA. The company consists of the 182,000 employees across 19,676 company-operated and consist of the licensed stores in 62 countries. The main product of the company comprises of the tea, coffee, fresh food and other beverages. The company sells a different variety of coffee and tea products and the company licensed their trademarks. The company sells these products through licensed stores, grocery and the national food service (Geereddy, 2013). The company operates and competes in the retail snacks and the coffee store industry. Currently, Starbucks is dominating this industry with the market share of 36.7% as compared to other like dunking brands with 24.6%. In the dynamic world, every company is willing to expand the business in the global market. The company believes in expanding the business internationally because they want to establish a good brand value and position internatio nally. The international growth helps the company to earn more of the revenue (Forbes, 2016). The company will be able to register the growth of the business. Market analysis of Italy The market analysis is a quantitative and qualitative assessment of the market. It considers the factors that affect the expansion of the business or the segment and the buying patterns of the customers (Susanty, and Kenny, 2015). It includes the analysis of the economic environment that became the barrios to entry for the Starbucks. Political factors The government of the company welcomes the companies like Starbucks. The company starts up in Italy brings the development of the infrastructure in the Italy market. This development of the market attract the suppliers towards the market this will be beneficial for the government of the Italy (Cohen, and Leventis, 2013). The country will be able to attract the FDI (foreign direct investment) towards the Italy. Economic factors The economic factors consist of the inflation, employment, purchasing power of the country etc. the economy of the Italy is the 3rd largest national economy in the Eurozone and it is 8th largest by the nominal GDP. The GDP per capita of Italy is $30,507 is shows that the purchasing power of the company is high. The purchasing power of the people is high which shows that the Starbucks will be able to earn the profit even If the company sell the products at the high prices. The unemployment rate of the Italy is 11.2% that is the government of the country welcomes the expansion of Starbucks. Starbucks expansion will help in enhancing the employment opportunities in Italy. Financial factors The start-up of the Starbucks in Italy needs a huge amount of investment because the company is willing to open 500 stores in Italy. The investment of the Starbucks in the Italy brings the rural economic development for the company. The company will invest in the rural areas to get the best quality of the coffee beans because the population of the Italy is specific for the coffee flavors. Though it will be difficult for the company to set the new flavor for the crowd of the Italy, the company can try to offer the best from their end (Rabanal, and Taheri Sanjani, 2015). The investment of the Starbucks in Italy is a beneficial deal or the company as the company will be able to earn more profit. Legal factors The Starbucks has the opportunity to improve its performance by providing the maximum satisfaction to the customers of the company. This is possible by implementing the product safety regulations on the ingredients which are used by the company (Fishman, Washington, Haworth, and Watson, 2015). In Italy market, the company might face the threat of the access to the labor market. Cultural factors Starbucks has the opportunity to enhance the revenue of the company because of the increase in the demand for the coffee by the people of the Italy. The coffee industry is in boom nowadays coffee culture is growing. The demand for the healthy products increasing and the people are becoming more health conscious. The Starbucks can easily attract the customers who are health conscious (Castano, Mendez, and Galindo, 2015). Starbucks can face the problems in the cultural factors the reason being there are very less international chain cafes. The international chain coffee caf available in Italy holds a very low share in the market of the Italy. The above factors show the Italy market condition that can impact the Starbucks. The company knows very well how to deal with the factors as the company has operations in many other countries. Though, the factors show the positive role in the expansion of the business. Coffee market of Italy Italy is the second largest importer of the green coffee beans in Europe. Coffee is most important part of the Italian culture. Italians tend to value a high quality of the coffee and they are loyal towards the flavors of the coffee. This is the reason most of the coffee companies like to enter into the market of the Italy. Italian espresso is the famous across the world and this is the reason many brands are exported worldwide (Blouin, and Macchiavello, 2017). Italy has the second largest consumption of coffee in Europe, the country consumes approximately 5.7 million 60 kg bags of the green bags in the year 2015, that is approximately 14% of the total European union consumption. This is the reason why the companys potential market will be Italy (Mordor Intelligence, 2017). Though, it is very difficult for the company to set the business in the Italy market because of strong Italian tradition and customs in foods. In the Italy coffee market, there is a coffee sales dominance by Lavazza (an Italian brand) with approximately 36.9% market share. The international chain coffee makers are not able to survive in the Italian market because the Italian follows their tradition. Recommendation for the business strategy There are different business strategies that can be implemented by the business such as transnational strategy, global standardization strategy, localized strategy and international strategy. Out of these strategies, the Starbucks should implement the transnational strategy. These are a general strategy that the company should adopt. Considering the Italy market it is recommended to Starbucks to implement the transnational strategy. Transnational strategy The transnational strategy is the strategy that combines the global configuration and the coordination of business activities with the local responsiveness (Chung, 2014). If the company is looking to expand the business across the international market then the company understands the market where the company is expanding the business and according to that, they bring the changes in the process. Similarly, Starbucks is expanding the business in Italy so a company should understand the demand of the customer and accordingly they should bring the changes in the products and services that the company provide to their customers. Transnational strategy changes with the change in the customer behaviour and the external factors of the country. The business will get the benefit of adopting a transnational strategy (Rothaermel, 2015). To maintain the tradition: - The Starbucks need to bring the Changes in the product they are manufacturing so that they will be able to make the customer consume their products. The investment in the coffee beans production will help the company in maintaining the tradition of Italy in their coffee. The Italian people will be able to pay high prices for the quality of the product. So, Starbucks should invest in getting the quality coffee beans. This is the only way to attract the customer towards the Starbucks. Lower labor cost: - The Company can easily appoint the labor at the low cost because the unemployment rate shows that there is the need of jobs. The development of the Starbucks in Italy will enhance the job opportunities and the company will be able to hire the specialized workers at the low cost. To enhance the customer satisfaction: - The customer satisfaction plays a vital role in the business. The customer satisfaction comes when customers attract towards the product of the Starbucks. To attract the customer's company need to bring the changes in the product according to the expectations (Reiner, Gold, and Hahn, 2015). Meeting the expectations of the customers is must for the company. After meeting the expectations company will be able to enhance the customer satisfaction. Mode of entry Foreign market entry modes differ in degree of risk that they present, the control and commitment of resources that they require and the return on investment that they promise. There are different modes of the entry into the foreign market such as exporting, licensing, joint venture, mergers, and acquisitions, franchising, turnkey project, strategic alliance and wholly owned subsidiary (Basic, Vlajcic, and Kiessling, 2016). The best mode of entry that the company can use to enter into the Italy market can be a joint venture. Joint venture A joint venture is a business arrangement in which two or more parties agree to pool their resources for the purpose of accomplishing a specific task (Li, and Parboteeah, 2015). The Starbucks can do the arrangement with the Italian coffee company to enter into the Italy coffee market. This is recommended to the Starbucks because in the Italy market the individual international chain might not be able to survive, make position, and earn a profit. Benefits of selecting joint venture There are numerous benefits to the company if the company select joint venture as the mode of the entry into the Italy market (Yan, and Luo, 2016). Some of the benefits are discussed below:- Access to the new markets: - The Starbucks will be able to access the market of the Italian coffee that helps the company in entering the market (Axelsson, and Easton, 2016). If Starbucks will enter into the joint venture with the Italian coffee company then it will be a beneficial deal for the company. Awareness about the distribution network: - being in the joint venture with the Italian coffee caf company will get to know about the distribution network that the traditional Italian coffee caf follows (Amini, Nabi, and Haghifam, 2013). The company will get the support of the tie-up company in forming the connections with the distributors. Access to resources: - Company will get the details related to the resources and collectively they can access more of the resources that will help the company in making a huge profit out of the project. Awareness about the secrets of the traditional coffee flavors: - The Company will get the details related to the secrets of the traditional coffee beans and the flavors that are used by the traditional coffee places. This will help the company to bring the flavors in their product (Schapira, Schapira, and Schapira, 2016). So that it will easier for the company to provide the traditional flavors to the Italian people because these people stick to their traditions and customers. A better understanding of the traditions and customs: - Starbucks gets to know more about the traditions and customs of the Italy that helps the company in transforming themselves and bringing the traditions. These changes of the company will help them in attracting more and more customers. The needs of the customers will be fulfilled that help in enhancing the customer satisfaction which results in a hike in the share value of the company (Pocock, 2016). This how the company will be able to make a profit. Increase capital: - In the joint venture both the parties will get the advantage of the capital. The burden of the finance will be divided among the two of the parties. The capital is must for the expansion of the outlets. If in case the company will not be able to succeed in the investment done by the company then both the parties will bear the risk together. The benefits of the joint venture show that it is going to be a beneficial deal for the company like Starbucks. The company will be able to make the position and the brand value in the Italian market. Definitely while doing the joint venture agreement with the other company will make the Starbucks think that which company they should select for the joint venture. It is difficult for the company to search and identify the coffee maker company who is agreeing to for the joint venture with the Starbucks. Apart from the identification, it is required for the Starbucks to check the working and positioning of the other party in Italy. The joint venture helps the company in the successful expansion of the business. Conclusion The report talks about the expansion of the Starbucks Company in Italy. Coffee is the main product of the company and this is the only product which company is willing to establish in Italy. The report shows the market analysis of the Italy that talk about the culture of the people of the Italy. The market analysis of the Italy shows that they are a dominance of the traditional coffee caf who provide the traditional and customs in the food. This tradition is the only thing that attracts the customer towards the coffee. The transnational strategy helps the company to bring the changes in the product that the company is going to follow. This strategy helps the company to maintain the space and position in the Italy market. Apart from this, the company can use joint venture to enter into the Italy market. The joint venture will be the best mode because the company is unaware of the market of the Italy. So it is best for the company to make the agreement with the company who is already established in the market of the Italy. References Amini, M.H., Nabi, B. and Haghifam, M.R., 2013, July. Loadmanagement using multi-agent systems in smart distribution network. In Power and Energy Society General Meeting (PES), 2013 IEEE (pp. 1-5). IEEE. Axelsson, B. and Easton, G. eds., 2016, Industrial networks: a new view of reality. Routledge. Basic, M., Vlajcic, D. and Kiessling, T.S., 2016, April. How Does The Change In Foreign Market Knowledge Influence International Mode Of Entry And International Performance: A Study Of Croatian Smes. In International OFEL Conference on Governance,Management and Entrepreneurship (p. 970). Centar za istrazivanje i razvoj upravljanja doo. Blouin, A. and Macchiavello, R., 2017, Strategic default in the international coffee market (No. 12307). CEPR Discussion Papers. Castano, M.S., Mendez, M.T. and Galindo, M.., 2015, The effect of social, cultural, and economic factors on entrepreneurship. Journal of Business Research, 68(7), pp.1496-1500. Chung, B.H., 2014, Penetrant Transnational Strategies of North Korean Migrants in South Korea and Beyond. In 7th World Congress of Korean Studies. University of Hawaii, Honolulu, November (Vol. 7). Cohen, S. and Leventis, S., 2013, March. Effects of municipal, auditing and political factors on audit delay. In Accounting Forum (Vol. 37, No. 1, pp. 40-53). Elsevier. Fishman, E., Washington, S., Haworth, N. and Watson, A., 2015, Factors influencing bike share membership: An analysis of Melbourne and Brisbane. Transportation research part A: policy and practice, 71, pp.17-30. Forbes, 2015, What Are The Key Factors Driving Growth For Starbucks? , viewed on 29th September 2017, https://www.forbes.com/sites/greatspeculations/2015/11/09/what-are-the-key-factors-driving-growth-for-starbucks/#7c65911a4fd5 Forbes, 2016, Let's Look At Starbucks' Growth Strategy, viewed on 29th September 2017, https://www.forbes.com/sites/greatspeculations/2016/09/19/lets-look-at-starbucks-growth-strategy/#121dd4233d71 Geereddy, N., 2013, Strategic analysis of Starbucks corporation. Harward, viewed on 29th September 2017, https://scholar.harvard.edu/files/nithingeereddy/files/starbucks_case_analysis.pdf Li, C. and Parboteeah, K.P., 2015,The effect of culture on the responsiveness of firms to mimetic forces: Imitative foreign joint venture entries into China, 19852003. Journal of World Business, 50(3), pp.465-476. Mordor Intelligence, 2017, Italy Coffee Market - Growth,Trends and Forecasts (2017 - 2022), viewed on 29th September 2017, https://www.mordorintelligence.com/industry-reports/italy-coffee-market Pocock, J.G.A., 2016, The Machiavellian moment: Florentine political thought and the Atlantic republican tradition. Princeton University Press. Rabanal, P. and Taheri Sanjani, M., 2015, Financial factors: implications for output gaps. Reiner, G., Gold, S. and Hahn, R., 2015, Wealth and health at the Base of the Pyramid: Modelling trade-offs and complementarities for fast moving dairy product case. International Journal of Production Economics, 170, pp.413-421. Rothaermel, F.T., 2015, Strategic management. McGraw-Hill Education. Schapira, J., Schapira, K. and Schapira, D., 2016, The Book of Coffee and Tea. St. Martin's Griffin. Susanty, A. and Kenny, E., 2015, The Relationship between Brand Equity, Customer Satisfaction, and Brand Loyalty on Coffee Shop: Study of Excelso and Starbucks. ASEAN Marketing Journal, pp.14-27. Yan, A. and Luo, Y., 2016, International joint ventures: Theory and practice. Routledge.